Preen was foundered in 1996 by Justin Thornton and Thea Bregazzi, with a joint love of all things Victoriana, a passion for recycling, and with that masculine and feminine, hard/soft mix the couple bring to their designs.
Their debut collection at London Fashion Week for Spring/Summer 2001 compromised of punkish elements; vintage lace and hand crafted effects, this collection received rave reviews, discribed as a sartorial traditional clash, with a very British sense of tongue-in-cheek chic. Liberty Ross wore their ‘rosary bead’ blouse to the British fashion awards straight from the runway, putting Preen firmly on the fashion map. Subsequent collections have built on this early success, with increasing sales and extensive press attention.
As a regular must-see show on London Fashion week schedule, Preen made the decision to move their twice yearly runway shows to New York Fashion Week for Spring/Summer 2008, becoming a much anticipated part of New York show calendar, Since showing in New York, the international exposure of Preen has magnified and sales doubled. They came back to London for their Spring Summer 2013 show, receiving rave reviews.
Spring /Summer 2008 saw the launch of ‘Preen Line’, their contemporary line, this gave the designers an avenue for the rock and roll, easy wear elements of their design, with a strong emfasis on effortless everyday cool.
Now designing six collections a year, with a style that is described as deconstructed chic with a minimal opulence, Justin and Thea have grown their label from a tiny shop in London’s Portobello Road, to selling in over 25 countries world wide.
Preen designs are worn by high profile women including Kate Moss,Kiristen Stuart, Scarlett Johansson, Cate Blanchett, Carey Mulligan, Kate Bosworth, Gwyneth Paltrow, Beyonce, Rihanna and Michelle Obama.
More on Preens story on our “Decade Book”